A unique show car makes its world debut: Bugatti has transformed its Bugatti Vision Gran Turismo from the virtual world of bytes and pixels into a real carbon-fibre racer specially for the 66th International Motor Show (IAA). In Frankfurt the French super sports car brand unveils the project that it has designed exclusively for the PlayStation video game franchise Gran Turismo to thank its millions of fans worldwide for their loyalty and enthusiasm. Following the sale of all 450 vehicles in the Veyron series, Bugatti Vision Gran Turismo marks a new chapter in the luxury brand's history that will culminate in the unveiling of the new Bugatti super sports car. The Bugatti Vision Gran Turismo design pays homage to Bugatti's great racing tradition of the 1920s and 1930s, in particular its victories in the 24 Hours of Le Mans race, and is based on cutting-edge motor sport technology. At the same time the virtual project also previews Bugatti's future design language.
"Bugatti Vision Gran Turismo is the first stage on a new journey that Bugatti is embarking on following the successful completion of its Veyron chapter, and which will culminate in the unveiling of the next Bugatti super sports car in the not too distant future," says Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. "This project showcases Bugatti's new design language, which we have developed to celebrate this new chapter in our company history."
"Bugatti will remain clearly positioned in the future as a brand with a strong profile," continues Dürheimer. "We're building the world's fastest, most exclusive, most luxurious and most powerful production super sports car."
The collaboration with Polyphony Digital, creator of Gran Turismo, allows Bugatti to make the highly exclusive brand available to fans, gamers and high-performance aficionados of all ages. The PlayStation video game franchise has sold over 70 million units since its launch in 1997.
"Our Veyron series was limited to 450 vehicles, all of which are now owned by proud automotive connoisseurs," says the Bugatti President. "However, our fans, who love the brand and have remained loyal to us for years throughout the world, are unlimited in number. This project is our way of thanking them for their loyalty and enthusiasm."
"Having met the team at Bugatti, I can honestly say that the way they challenge limits, the way they try to push beyond boundaries, feels so similar to the way Gran Turismo attempts to go the extra mile in everything it does”, says Kazunori Yamauchi, Senior Vice President of Sony Computer Entertainment and President of Polyphony Digital, who has created the world’s most successful video racing franchise. “For us, the Bugatti Vision Gran Turismo greatly enriches the Gran Turismo offering. It is an exciting and cool car and I am proud to have it on board“.
Source: BUGATTI AUTOMOBILES S.A.S.